Create a Successful Business in 2014 - Vision

Any successful organization requires a clearly articulated vision, strategy, and structure. An organization without these is like a house with no walls - purposeless. A leader has the unique position to determine the vision and implement the strategies and structures so that organizations are primed for optimal performance. A vision is “a description of a desired end state.” Leaders should have a vision that is tangible and desirable such that it has concrete attributes that appeal to employees and other stakeholders. A vision should also be feasible, flexible, focused, and simple. That is, the vision is attainable and easy to grasp. If the vision follows these requirements, it will be able to motivate an organization toward the desired result.